EmBeba Skincare
EmBeba is a natural family skincare brand inspired by Bosnian home remedies, designing clean, doctor-tested balm sticks for sensitive skin. Embeba products are easy, mess-free, and gentle enough for the whole family.
This project involved leading the visual direction for a social media campaign centered on the brand’s gentle, family-friendly skincare. Creative assets were developed to emphasize safety and softness, particularly for children. My work included directing the overall look and feel, guiding the visual messaging, and producing multiple ad variations that conveyed trust, care, and simplicity.
Creating Trust
EmBeba needed visuals that communicated trust, comfort, and portability. Visuals were developed to reflect this; the brand's color palette, along with the existing library of images, was utilized to create a bold, playful, and gentle visual system to reach its target audience.
Assets included carousels, gifs, statics, and videos for socials.
More than just skincare
Motion assets aimed to communicate the products' strengths through use of value propositions, benefits, and unique aspects of EmBeba's line of skincare. We focused on keeping branding at the forefront while educating viewers on how EmBeba stands apart from the rest.
For this campaign we took advantage of EmBeba's many professional assets, including photos of products, as well as supporting props and objects. We developed a visual language that echoed the safety and family-friendly nature of these products through use of soft color variations, gentle graphics, and approachable, easy-to-read information.