Playful text, bold headlines.
Cashapp was in need of assets that communicated their strong and well-established brand voice. However, they also needed a fresh take on their social creative that was different from what they've launched before. This collection of visuals pushes the typographic angle in a playground of text-shape experimentation.
Visual Iconography
3D icons and images were created to stretch the playfulness of the brand's messaging further. This included designing unique objects to enhance messaging. Every creative aimed to take control of Cash App's custom typeface and experiment with shape and space.
